9 out of 10 Colombian households (91.2%) want the electric energy that reaches their home to be from Non-Conventional Renewable Energy Sources (Fncer), according to a recent study by the Nielsen Household Panel, for the Association of Renewable Energies, SER Colombia.
The main reason why Colombian households want the electrical energy they consume in their homes to come from Non-Conventional Renewable Energy Sources, is because they consider them environmentally friendly (90%). The price also becomes a determining factor, as 40.79% of households indicated their interest in energy that would have a better cost. Only 11.7% of respondents said they like to try new services inside their home.
“The results of this survey show us how Colombian consumers are increasingly worried about the impacts on the environment and how they see Renewable Energies such as the sun and wind, an option that not only contributes to mitigate the impacts on the carbon footprint, but it will allow them to have a more reliable and secure system, ”said Germán Corredor, executive director of SER Colombia.
An interesting fact within the survey reveals that more than a third of households would be willing to pay even more for the energy they consume, if it came from Non-Conventional Renewable Energy Sources. Of this group, 7 out of 10 respondents would be willing to pay up to 10% more than they currently pay on their bill, knowing that their consumption would come from clean energy sources. 10% would be willing to pay more than 10%.
Regardless of the socio-economic level, 92.3% of households would like to have non-conventional renewable energies if they would lower the cost of the service. While 93.9% of households expressed interest in requesting them upon learning that they are friendly to the environment and that they contribute to reducing carbon emissions. Of this 93.9% who responded positively, half said they would even do so if it were more expensive.
Although the country does not yet have non-conventional renewable energy as a complement to the matrix, 66.2% of Colombian households believe that having this source of electricity will make the system more reliable and safe.
According to the results of the study, electric power is a very important service for the home (95.1%).
The survey raised 7 specific issues for households to measure their impact, in case the country had to face an energy rationing. The surveyed households rated their level of concern from 1 to 5, 5 being the highest level, showing that issues such as not having basic services at home (76.2%), insecurity (71.2%), job losses (69.9%), rising energy prices (69.7%), and rising prices in general (69.6%), are the issues of greatest impact and concern. While issues such as the country’s competitiveness (35.8%) or lack of entertainment (31.9%) go to the background.
91.6% of households would like their provider to give them the option of having renewable sources as an option for their electric power service. Even 90.5% would like to have a device like a solar panel to produce their own energy.
The Nielsen Household Panel survey was contracted by the Association of Renewable Energies, SER Colombia, to investigate Colombians’ knowledge about unconventional renewable energies.
The study was conducted between July 15 and August 3, 2019 in the 5 main cities of the country Bogotá, Barranquilla, Bucaramanga, Cali, Medellín.
The sample had the participation of 1,074 households, of 4,863 with the Nielsen Household Panel, on a universe of 5,358,713 households in the country. Households of Socio-Economic Level 1, 2, 3 and 4 were surveyed.